Founders Unfiltered —
Where Founders Can
Tell the Truth.

A private community for founders to talk about what's working, what isn't, and what building a company is really doing to the person behind it.

Bolder founders. A healthier tomorrow.
Same
Founders.
Different
Conversations.
Founders Unfiltered book cover
Real Conversations
A Supportive Founder Community
Tools for a Healthier You
Stories That Show What’s Possible

The Book

Most startup books tell you how to build a company.This one tells you how the company builds you.

Founders Unfiltered pulls back the curtain on the real founder journey — the mindset, sacrifices, identity shifts, and the lessons nobody talks about until you're in it.

  • Real stories. Real lessons. Real frameworks.
  • A must-read for current and future founders.
  • Insights on resilience, loneliness, identity and leadership.

Founders Unfiltered Club

A Confidential Community for the Real Founder Journey.

The Founders Unfiltered Club is a private peer community for founders who want honest conversations, practical support, and a healthier, more sustainable way to build.

Honest Conversations

Talk about what’s really happening — wins, struggles and everything in between.

Founder Unfiltered

A safe space to share, be heard and find support through it all.

Burnout & Resilience

Practical tools and insights for a healthier founder journey.

Peer Support

Connect, learn and grow with a trusted circle of founders.

Founders' Stories

Real People. Real Journeys.
Real Perspective.

JM
“This book made me feel seen. It’s the honest conversation founders need.”
Jenny M.Founder & CEO
MD
“This book is very thorough. It’s like a startup bible— complete and comprehensive.”
Michael D.Founder, Beyond Publishing
KO
“Raw, relatable and deeply human. Every founder should read this.”
Ken O.Serial Entrepreneur

Upcoming Events

Conversations
That Matter.

Live discussions, founder roundtables, book events and more.

View All Events
Mar22

The Long Middle

A founder roundtable on staying the course.

Virtual Event
4:00 PM

Latest updates

From Founders Unfiltered.

View All Updates
September 10, 2026

Four rooms are open for 2027

The first Founders Unfiltered season now runs from January through April: founder mental health, the Boston book launch, The Long Middle, and a Founder Decision Room.

Read update
September 8, 2026

January 15: a live conversation on founder mental health

From Surviving to Thriving opens the year with the conversation most founder calendars skip — endurance, burnout and what capacity actually costs.

Read update
September 5, 2026

February 10: the book launch talk comes to Boston

An evening with Urenna Ohaya on the questions behind Founders Unfiltered — lessons, stories and what comes next.

Read update
Urenna Ohaya portrait

Meet the Author

Urenna Ohaya

Entrepreneur. Systems Builder. Mother. Storyteller.

Urenna Ohaya is the founder of Projitt and the author of Founders Unfiltered. Through her work, she explores the intersection of entrepreneurship, leadership and the human experience behind building.

Read My Story
“You begin believing you are building a company. Eventually, you discover the company was rebuilding you.— Urenna Ohaya